Google Inc. is a multinational public computing, internet and advertising Technologies Corporation. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.
The company was founded by Larry Page and Sergey Brin, often dubbed the “Google Guys” While the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, with its initial to follow on August 19, 2004.
The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”, and the company’s unofficial slogan – coined by Google engineer Paul Buchheit is don’t be evil. In 2006, the company moved to their current headquarters in View, California.
Five ever best projects by Google are:
- Adsense
- Gmail
- Chrome
- Webmaster tools
- Google Maps
Google Worst projects include:
- Wave
- Google Knol
- Google Answers
- Jaiku
- Google Video (can be replaced by Audio ads)
Google Adsense:
Adsense is an online advertising service owned by Google. This service had proved so succeful that in the first quarter of 2010 Google earned 30% of its total revenue from Adsense program. Along with benifiting Google, Adsense also helps website owners to earn money with little effort. To get this service a website owner has to enroll his website with Adsense. After which he is directed to select the ad banner and location where it would be displayed on the website. Google automatically checks the content of the website through crawlers and then displays the ads that are relevant to the content present on the said website. Currently three kinds of advertisements are offered namely text, images and video.
Types:
- Adsense for content
- Adsense for feeds
- Adsense for search
- Adsense for mobile content
- Adsense for video
- Adsense for Domains
Adsense for Content:
Adsense for content is so far the most successful advertising program by Google. It is one of the most commonly used effective and popular method used by webmasters to monetize their website. Adsense creates a ‘ win win’ situation for all the stake holders, Google earns by displaying the ads, the webmaster earns by providing the ad space on his website and the advertiser gains by getting more visitors to his website. Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages.
Adsense for feeds:
Adsense for feeds is a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, “advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from.”
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser’s website in the same way as regular AdSense advertisements.
Adsense for search:
AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for mere searches.
Adsense for Mobile content:
Adsense for mobile content is targeted to mobile version of websites. AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website in this case, a mobile website.
Adsense for Video:
AdSense for video allows publishers with video content to generate revenue using ad placements from Google’s extensive Advertising network including popular YouTube videos
Adsense for Domains:
Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.
Gmail:
Gmail is a free, advertising-supported webmail, POP3, and IMAP service provided by Google that combines the best features of traditional email with Google’s search technology. Gmail makes locating messages so easy that you’ll never need to shuffle mail in your inbox again. Besides offering an entirely new way of reading and tracking messages, Gmail includes over 5 GB of storage space. As of December 2009, it has 176 million users monthly. The service was upgraded from beta status on July 7, 2009, along with the rest of the Google Apps suite. With an initial storage capacity offer of 1 GB per user, Gmail significantly increased the webmail standard for free storage from the 2 to 4 MB its competitors such as Hotmail offered at that time. Gmail has a search-oriented interface and a “conversation view” similar to an Internet forum. Software developers know Gmail for its pioneering use of the Ajax programming technique. Gmail runs on Google GFE/2.0 on Linux.
Outstanding Features:
- Excellent spam protection
- Search option for mails
- Replies can be organized into conversation
- Built in chat option
- Available on mobile
- Increased space
- Secure
- Free for all
Chrome:
Google Chrome is a web browser developed by Google that uses the Web Kit layout engine and application framework. It was first released as a beta version for Microsoft Windows on 2 September 2008, and the public stable release was on 11 December 2008. As of August 2010, Chrome was the third most widely used browser, with 7.54% of worldwide usage share of web browsers, according to Net Applications. Google chrome is considered as one of the most successful and innovative projects by Google.
Webmaster Tools:
Google has an enormous range of handy tools for you to use as a way of helping with your SEO and Traffic generation. All of these tools will help you with your SEO. Google Webmaster Tools can give you some very technical information and provides you with detailed reports about your web pages’ visibility on Google. You can see what Google thinks about your pages, you can find out the Top Search Terms being used by your visitors and you can check the amount of inbound links/outbound links etc. You can also submit your site map to Google via Webmaster Tools which will ensure that Google knows about all of your pages. Google Webmaster Tools also lets us control the Site links which are being served in Google results, alerts us to error pages or pages not being properly indexed by Google, and a glimpse into how Google picks up the incoming links to our sites. Webmaster Tools to work you need to install a small code into your site.
It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site
- Generate and check a robots.txt file
- List internal and external pages that link to the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
Google Maps:
Google Maps is a Google service offering powerful, user-friendly mapping technology and local business information including business locations, contact information, and driving directions. With Google Maps, you’ll enjoy the following unique features:
- Integrated business search
- Draggable maps
- Satellite imagery
- Earth view
- Street view
- Detailed directions
- Scroll wheel zooming
5 Worst projects by Google:
Google Wave:
Google Wave is a software application centered on online real-time collaborative editing (RTCE), developed by Google. It was first announced at the Google I/O conference on May 27, 2009. Google wave was expected to set new benchmark for interactivity and was thought to be the application that would change how people collaborate in real world. But the project failed miserably and Google announced that they have stopped any further development at the project. The reason behind the development of Google wave was the company’s urge to compete with social media giants like Face book and twitter. Basically the idea was to start a social form of an already popular application, Gmail. The concept was based on combining chat, video sharing, picture sharing and social networking. Initially it started out as an invite only application, with the reputation and patronage of a company like Google everybody was dying to get their hands on Google wave, but the project failed to live up to the expectations.
- Some major reasons for its failure include:
- Excessive spamming
- Real time chatting
- Slow and resource hogging
- Too much conversation
- Too complicated and ambitious
Google Knol:
Knol is a Google project that aims to include user-written articles on a range of topics and help people share information. The project was announced in December 2007 and was available for public in July 2008. Google Knol was an excellent idea. It is a project that was thought to be the ‘wikipedia killer’ but it too failed miserably like Wave.
The reasons behind the failure are:
- Repetitions
- Lack of community support
- Advertising Reward
Google Answers:
Google Answers was an online knowledge market offered by Google that allowed users to post bounties for well researched answers to their queries. Asker-accepted answers cost $2 to $200. Google retained 25% of the researcher’s reward and a 50 cent fee per question. In addition to the researcher’s fees, a client who was satisfied with the answer could also leave a tip of up to $100. In late November 2006, Google reported that it planned to permanently shut down the service, and it was fully closed to new activity by late December 2006, although its archives remain available.
Reasons:
- Copyright infringement and privacy violations.
- Plagiarism in homework assignments.
- Discussion of Google Answers itself, or about Google policies and mechanisms (Page Rank, for example).
- Links to adult oriented sites.
- Promotion of illegal activities
Jaiku:
Jaiku is a social networking, micro-blogging and life streaming service comparable to Twitter. It was purchased by Google in 2007. Jaiku consists of a website, a mobile website and a client application which acts as a replacement address book that runs on S60 phones. The application was closed in 2009. Google had opened sourced the code and stopped further development. Some of the reasons behind its failure were time to market, lack of interactivity and originality.
Google Video:
Google video was launched in 2005. The idea behind the project was to create a video sharing and portal similar to YouTube. At first, Google Video had no video at all, much less sharing. as an alternative, the service recorded TV broadcasts and turned them into searchable transcripts. It was essentially pretty cool, though it actually gave broadcast networks fits. But by the middle of the 2005, Google began allowing video uploads and sharing. But for a company like Google this wasn’t an issue. The bought YouTube—problem solved!
